Canva vs Figma for Startup Creators

Founders ask this weekly, so we built a scoreboard that tracks speed, governance, and growth loops for both design stacks.

Team velocity

  • Canva wins for solo marketers thanks to brand kits and quick exports.
  • Figma dominates when product + engineering co-build flows via Auto Layout and Dev Mode.

Automation hooks

  • Canva: schedule social drops directly, connect Typeform responses into templates.
  • Figma: use Variables + Tokens Studio to sync themes into code repos.

Decision matrix

  • Need landing pages + IG stories fast? Choose Canva.
  • Need systems design, prototyping, and developer handoff? Choose Figma.
  • Hybrid? Use Canva for marketing and embed Figma iframes for product.